Many people can't figure out how to make a documentary featuring Noam Chomsky and Ben Silverman, but Morgan Spurlock did. In his new film, The Greatest Movie Ever Sold, which premiered a couple of weeks ago, already picked up distribution from Sony Pictures Classics. Spurlock has a meeting set with Chomsky and Silverman to talk about branding.
The film is a documentary-within-a-documentary experiment about marketing and advertising-addled culture, and yet have the sponsors pay for it. Unlike Michael Moore, another controversial documentarian skilled in the art of making average Americans look dumb. Spurlock is a lively, personable guy that you actually want to spend time with. He also doesn’t take himself too seriously.
To read more check out Sundance Channel.