MIPTV 2011 will present the first Brand of the Year Award on April 5, as part of its two-day Branded Entertainment Summit. The new award will be presented to an international brand for its outstanding contribution to the development and production of brand-related content. A jury made up of leading figures from the production and advertising sectors, including Doug Scott of Ogilvy Entertainment, Ben Silverman of Electus and the director Brett Ratner and Robert Friedman of @radical.media are some of who will help decide the winner. This award underlines MIPTV's recognition of the growing impact of branded entertainment in the global television industry.
Click here to read more about the MIPTV Awards.